• Supreme Enlightment Foundation

Media with Artificial Intelligence

Social media and the mass consumption of information online in our society today has changed everything.

Media is sometimes called the other branch of power that has the equal possibility to influence the events in the world. science of media changes every time when the new media source is introduced. Newspapers turned to radio, then to TV, TV to Internet blogs that soon, in their turn, surrendered to Facebook. Media is the ocean that is never calm and the skill to surf this ocean is the essential skill for every media worker As we rapidly shift towards a world characterized by digitalization, the power of AI expands and stretches till not even the media industry has been able to escape its clutches. The industry has also been undergoing a high degree of transformation with digital media paving its way towards becoming the main focus of interest across all its sub-sectors that include TV, Print, and Radio.. As the use of Social Media expands and booms at an increasing rate over the years, so does the hold Artificial Intelligence enjoys over it. “AI has the potential to improve billions of lives, and the biggest risk may be failing to do so. By ensuring it is developed responsibly in a way that benefits everyone, we can inspire future generations to believe in the power of technology as much as I do,” - Sundar Pichai, CEO, Google & Alphabet

social media is not just about connecting to your friends or family, rather, it has become a perfect place for businesses to find new clients or nurture their relationships with the existing ones. By sharing their thoughts, photos, or videos on these platforms, both the businesses and individuals are adding an unimaginable amount of data that is increasing exponentially with each passing year.

And, if you are wondering how these platforms are managing the same, then the answer is through AI and various other technologies. AI or artificial intelligence is contributing massively to manage this sea of human data coming to these platforms.

Artificial Intelligence holds a massive degree of power and capacity and the promise of evolution and booming of the media and all its varied sectors, its very power could also prove to be its biggest deadly weapon. Thus AI has to be effectively channeled and accurately used for it to be a positive advancement.

The ability to transform content to a digitized format allowed new-age media to take shape within the internet.

The medium of media is not just restricted to social networking platforms, blogs, online newspapers, digital games and virtual reality, but any aspect of communication that can be communicated real-time, processed, stored and delivered in formats of data instantaneously.

Accessibility, speed of data access, reversibility & storage capacity are the basic three parameters which characterize media.

Since media creates a medium which is basically ones and zeros, which represents all aspects of digital data representing human senses such as seeing or hearing, including video, audio and tactile data.

In the past decade the rapid development in Artificial Intelligence has led to the evolution of more intelligent new media in the realm of communications.

Machine learning codes can simulate the role of human cognitive abilities, they have the information storage and processing abilities to represent or imitate a human level of communication.

It is obvious that artificial intelligence is very important because of the benefits it could have for society and our future. However, mass media can shape the publics’ perception of AI or any other topic. This is important because an increase in mass media coverage can affect the development of innovation such as AI, a business’ growth, the increased sales of a product, an individual’s reputation, and even social movements.

media outlets created three perspectives for artificial intelligence: imagination, a commercial product, and the field from a scientific research point of view.

Managing social media platforms (flooded with innumerable users) is not a child’s play; it requires a lot of things to look upon. With artificial intelligence, social networking companies are analyzing voluminous data to find out what’s trending, different hashtags, and patterns. This analysis helps in understanding users’ behavior.

Most of the top social networking companies have already adopted AI to scale up their processes and take their business to the next level.

Future of Artificial Intelligence in Social Media

The amazing benefits artificial intelligence is rendering to social media platforms depict that the technology is here to stay for long. Keeping in view the growing number of social media users, it would be no wonder to consider it as the biggest marketplace in the future. The technology will help social networking companies to deliver better customer experience and help marketers to target the right customers that will increase the conversion rate and ROI. They will use images to boost the engagement of their targeted audiences and look into their behavior.

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